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My name is Carl Carey and I have decided to take a leap of faith and launch my own company.  I have had the privilege of working for the largest private fuel retailer in Africa for 18 years and gained invaluable experience, skills and knowledge.  During my career I have dealt with large multinationals and entry level service providers, which has enabled me to hold a holistic view on business strategy and functionality.  I started my career in HR, however my passion has always been data, the interpretation thereof and how to utilise the findings to improve overall business efficiencies and enhance strategic business decisions.  Over time my involvement in HR shifted to data analytics and strategic business planning and management, which has led me to this junction in my career.

My Business Philosophy

First and foremost, I believe an organisation's success should be determined during challenging times and not the good times.  An organisation that has the ability to pull through challenging periods and thrive thereafter, undoubtedly has strong leadership, an inclusive culture and efficient strategic planning. 

The definition of success differs between organisations and it is each organisation's prerogative to determine their individual definition of success. At Integrand success is characterised by the following elements:

  • Adhering to ethical principles

  • Valuing unique & contrasting ideas

  • Sustainability

  • Responsible profit 

Business efficiency is determined in the micro-enviroment, whilst business revenue and growth is reliant on the macro-environment through supply and demand.  A business must always ensure the micro-environment efficacy through process optimisation, strategic planning based on quantitative and qualitative analysis, and a sustainable growth-driven culture.  If a business has these strong foundations in place, its ability to adapt to a fluctuating macro-environment will improve substantially.

Before a business looks outward to increase revenue or additional revenue streams during challenging times, a thorough internal inventory must be taken to ensure efficiency, and that historical mistakes are not repeated, and most importantly, that all stakeholders are on the same page in terms of the growth strategy!

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